Adidas is a leader in sportswear, known for innovation and style, symbolized by its three-stripe logo. Its strategy blends technology and fashion, appealing to athletes and lifestyle consumers through collaborations with high-profile figures. ITC Avant Garde Gothic is a font family based on a magazine logo, with multiple weights and styles ideal for various design…

Amazon’s brand identity emphasizes simplicity, reliability, and customer-centric values, illustrated by its smile logo representing a wide product range and customer satisfaction. The use of a clean, sans-serif font with black and orange colors reflects Amazon’s modern and approachable ethos, reinforcing its mission to be the most customer-focused company on Earth.