eBay’s branding reflects its dynamic, diverse, and customer-driven marketplace, emphasizing accessibility and trust. The company’s logo features a clean, modern sans-serif typeface with rounded edges, conveying friendliness and ease of use. Since its 2012 rebrand, eBay has opted for a refined yet playful typographic approach that enhances readability across digital and print platforms. The tightly spaced, lowercase lettering in its signature multicolored palette symbolizes eBay’s lively marketplace, where buyers and sellers from around the world connect. This typographic choice reinforces the brand’s commitment to simplicity, innovation, and an engaging shopping experience, making eBay a recognizable and trusted name in e-commerce.

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Univers

Univers is a highly versatile sans-serif typeface designed by Adrian Frutiger in 1957, known for its clean, modern, and highly legible design. It was one of the first typefaces to be released as a cohesive family, featuring a structured system of weights and widths that allowed for consistent and flexible typography. Univers is characterized by its geometric precision, even stroke widths, and well-balanced letterforms, making it ideal for both print and digital applications. Its neutrality and clarity have made it a popular choice for corporate branding, signage, and editorial design. Univers remains a timeless and functional typeface, valued for its ability to convey professionalism and readability across various industries and design contexts.

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