Discord’s branding embodies community, connectivity, and playfulness, reflecting its role as a leading communication platform for gamers and beyond. The company employs a modern sans-serif typeface that is clean, friendly, and approachable, aligning with its mission to foster interactions among users. This typeface features rounded edges and geometric shapes, conveying a sense of inclusivity and fun. The typography ensures clarity and legibility across various digital platforms, from desktop applications to mobile interfaces. Coupled with a vibrant color palette—predominantly featuring purple and white—Discord’s typeface reinforces its identity as a dynamic and engaging platform that encourages collaboration and socialization among diverse communities.

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Ginto Nord (Customized)

ABC Ginto is an exuberant geometric-humanist typeface that delights in tension, especially the tension between circular and rectangular forms. London-based graphic designer Seb McLauchlan developed the font while researching sans-serif typefaces from the twentieth century, focusing on the shift from strict Modernist “purity” to the more baroque, animated styles that emerged during the phototypesetting period of the ’50s and ’60s. These two historic impulses have been remixed to create a dynamic and charismatic set of forms.

ABC Ginto consists of the two sister-families, ABC Ginto and ABC Ginto Nord. ABC Ginto is compact and poised, and encompasses a sensible set of weights ranging from Thin to Ultra, allowing the typeface to perform well in a variety of sizes and environments. Nord, on the other hand, takes the tone and timbre of Normal and amps up the volume to 11. It borrows from the former’s structure but expands the x-height and character width, and also includes more weights, stretching from a fine Hairline to a monolithic Ultra Bold.

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